Branding Design

The Origin Dessert Studio believes that desserts are an indispensable part of life and attaches importance to the ingredients and quality of desserts, restoring the sweet taste of the food itself.

Main Concept

Benyuan(Orginal) Dessert Studio

本原 Benyuan(original) in Chinese has several meanings.

Root.
The most important part of something.
Foundation.
Philosophically, it refers to the original root of everything, the source of the world and the basis of its existence.

Design Ideas

The design is based on a minimalist style, using a combination of dots, lines and surfaces to shape the brand logo.
The logo is distinctive and has a good meaning, easy to recognise and remember.

Cupcake

In this design, "origin" means "the most important part of things".

Wedding Cake

It is derived from Guanzi - Water and Earth

Bread

"What is water? It is the origin of all things, and the house of all living things."

Snack

Dai Wang, quoted by Wang Yinzhi, said, "Origin, root, and chamber all mean the root."